For some men, the process of buying a shirt might be fairly simple — see it, like it, buy it. But for some, a few questions might cross their minds: does it match with the trousers? Is the material of a good quality? Is it suitable for the dress code? Something that men should also be asking is — what does this colour say about me?
Of course, we all know that some colours are more pleasing to the eye than others. But, recent research revealed that there’s more to it than that — it demonstrated that the colours that a man chooses to wear can say a lot about them to onlookers. For example, if they’re looking to come across as powerful they should choose red. If they want to demonstrate their confidence, they should wear black. We have teamed up with Charles Tyrwhitt, experts in gentlemen’s fashion and retailers of men’s formal shirts, to investigate further and find out which colours women prefer on men.
How to decode the colours
When men are choosing which colour shirt to buy, research suggests that they should choose one of the following…
A perception of power with red
Red is recognisable as a colour of love and romance — used excessively during Valentine’s Day. It is thought that the attraction to red comes from our biological roots — many animals such as baboons are attracted to the opposite sex if they display bright colours. To wear this on a first date might be slightly overpowering, however, it does give off some vibes that a woman might be interested in.
When surveyed, women said that when they looked at a man wearing red, they perceived him as being powerful with a strong social status. Research found that wearing red can actually boost the wearer’s confidence, which will be a good thing during a first date for women who are looking for a man with some self-assurance. A red men’s shirt can indicate good health and financial stability, two more things a woman may have on their checklist when looking for a new partner.
When women were presented photos of men in blue, green and red, they voted that the most attractive man was the one wearing red. This perception was global — wherever a man goes in a red shirt, they should expect to get a similar reception. However, red didn’t do any favours for kindness and sociability rankings.
Intelligent in black
Black has been given a new lease of life in recent years — a black garment in the wardrobe is a sensible staple piece to own. Similar to red, black can be perceived as the colour of self-assurance — 56% of women said that it inspired confidence. Other comments included that the colour black made the wearer appear more intelligent and sexy — perfect for a first date!
Wearing the colour black to a formal event is often a safe option — it gives off vibes off class and elegance. Too much black can be overpowering though, so if you’re shopping with your other half encourage them not to pair a black shirt with a black jacket, pants and shoes, too.
The classic jeans and white T
When presented with a man wearing white, women thought he didn’t look arrogant and appeared as though he was full of optimism! A white shirt is a classic look for men when they are choosing an outfit for a formal event. However, during research, it was the definitive white t-shirt and jeans combo that caught women’s eyes and was perceived to be the more attractive look for a man.
Which colours to keep out of the wardrobe
In multiple surveys measuring the appeal of colour, orange and brown consistently performed poorly. They often are perceived as quite boring, drab colours although an orange shirt could brighten up an outfit nicely on a summer’s day.
Pink shouldn’t be a go-to either — only 5% of people thought that intelligent people would wear this colour!
Extra tips to follow
When buying a shirt for your partner, consider the following advice:
• Many men look great in a colour that matches their eyes. If you have green eyes perhaps opt for a moss green shirt — a popular colour this season.
• Avoid wearing dark colours if you have a light complexion, this can really draw your skin tone out and make you appear paler.
• If you have dark hair, opt for bright colours as these are likely to complement you more.
Disclaimer: Collaborative Guest Post